How to Write a Letter of Introduction–The Pitch Equivalent for Trade Magazines

Description

72 minutes of video
72 minutes of audio
19 slides
18 pages of transcripts

Unlike consumer and custom magazines, trade magazine editors are approached by something called an LOI or letter or introduction, which has more in common with a cover letter on a job application than a magazine pitch. We look at when to use a letter of introduction, how to craft your own boilerplate one for each vertical within the travel trade world that you’re looking to pitch, and how to avoid information overload.

We will cover:
– How to “profile” the magazines you’re looking to pitch to find out how to present yourself
– The components of an LOI
– Workshopping examples from you on how to adapt your experiences to trade magazines and LOI