Know Your Non-Fiction Book’s Market to Make Its Business Case


Learn how to find the hard numbers of real people who will definitely be interested in your book that publishing houses need.


48 minutes of video
48 minutes of audio
13 slides
16 pages of transcript


In this webinar, I introduce the non-fiction book proposal and its main sections and zero in on one of the two you need to spend your most time and research prowess on: the target market.

This is where your book will literally live and die. It doesn’t matter to an agent how interesting they think your topic is if he doesn’t think they can sell it to an editor, and it doesn’t matter to an editor how much she loves your writing if her publisher doesn’t think he can make his money back and more on the book.

We will cover:
– The sections of the non-fiction book proposal
– Why the market (or lack there of) is the test step for your entire idea
– What does and doesn’t work when establishing your book’s market
– The concentric circles approach to proving your book’s marketability