How to Get the Most (On the Ground) Out of Your Press Trips


Getting on a free trip is the easiest part. Getting saleable ideas is the real challenge.


69 minutes of video
69 minutes of audio
16 slides
21 pages of transcripts

In the previous webinar in this series, we looked at the planning aspect of this process–figuring out what stories you can possibly get from the destination and itinerary site unseen–but this time we focus on how to do it in the ground, where the best, most specific story ideas are found.

We will cover:
– Best practices for on-the-ground research
– Troubleshooting some real-life sucky situations
– Walking through *your* itineraries for opportunities