How to Prepare for Your Press Trips


What you get out of a press trip depends largely on what you put in.


64 minutes of video
64 minutes of audio
18 slides
20 pages of transcripts

In the previous webinar, we looked in detail about all of the things that you need to clarify expectations on before your press trip (including several recommendations of how to handle requests for itinerary changes, additional nights, and flights).

In this webinar, we look more about the story side of pre-trip preparation, including how to break your trip into stories, what is safe to pitch based on a limited itinerary or destination you’re not familiar with, and how to handle the catch-22 of pitching when you haven’t yet been accepted on a trip.

We will cover:
– Your burning questions on pitching press trips
– Pre-research your itinerary and breaking up your trip for focus areas
– Matching your research to specific sections to make sure you get the *right* research on the ground