Archives: Programs

Learn to Shoot for Magazines Collection

Buy a curated collection and save 25% over purchasing each webinar individually.

167 minutes of video
167 minutes of audio
62 slides
63 pages of transcript

*****

The Difference Between the Photos You’re Shooting Now and What Magazines are Publishing

Learn how to get the shots that editors need so you can get more assignments and make more money with your pieces.

We look at the shots that work online and those that most of us shoot most of the time and what the difference is in terms of the approach to shot format, variety, and composition to generate the types of photos magazines can use.

We will cover:
– Who is publishing freelance photographs today
– The different approach to shooting and writing
– Living magazine walk-through!

Creating a Shot List to Organize Your Trips Around Saleable Photography

In this webinar, we break down a step-by-step method to organize your trips to ensure you get the shots you need to fill out your stories and enter the (thriving, actually!) world of photo essays.

We will cover:
– How do I know what to shoot if I don’t know what stories I’m looking to publish?
– The trajectory of shots you need for any piece
– Exploring different frameworks (different strokes for different folk!) for compiling your shot lists

Plating, Staging, and Food Photography: Bringing Still Lifes to Life

While speaking at the International Food Bloggers Conference, I picked up a couple cool styling things there that I show you in this webinar, but we primarily focus on the concept of the still life and how to take age-old painting techniques into your photography to create amazing shots for Instagram and beyond.

You’ll learn food photography and more. In this webinar, we’ll cover staging, lighting, and how to create posed shots of everything except people on your trips.

We will cover:
– What is missing from my (our, everyone’s!) photos now?
– “Art” approaches to successful still lifes
– Food (and things) styling secrets

Creating a Magazine Pitch Planner That Fits Your Needs and Goals

57 minutes of video
57 minutes of audio
16 slides
18 pages of transcript

*****

One of the most common questions that we get from experienced writers is about how best to track their pitches once they’ve been sent. But that misses out on the most important part of the pitching process, the area where most writers fall flat: planning which pitches they will write *before* they go out to make sure you meet your goals through the pitches you’re sending.

In this webinar, we’ll break through the structure, method, upkeep and rationale behind a very easy and flexible way to plan your pitches in advance. It not only allows you to always know what you should be working on (one of the biggest questions we see facing writers today!), but also make sure that you have pitches ready when you need them, rather than scrambling when an editor gets back to you with a request for more pitches.

We will cover:
– Why pitch idea-first rather than magazine-first?
– How to start building your list
– What makes this process not work + how to make sure it works
– The must-not-miss aspects of a pitch plan that works
– Creating one live!

How to Create a Personal File on Every Magazine You’d Like to Target

62 minutes of video
62 minutes of audio
15 slides
20 pages of transcript

*****

In fundraising or any other sort of high profile deal making, people create in depth dossiers or “files” on their targets that include all sorts of details on the target, with particular highlights on potential points of intersection that offer an in for building a relationship. You can do the same for the magazines that you want to build relationships with.

The common advice (from both teacher and magazine editors) to “read the magazine!” only scratches the surface. In this webinar, we’ll unpack a detailed, organized, and objective-driven way of breaking your process of getting familiar with a magazine into actionable information you can use to put together the right pitches for each editor you’re looking to build a relationship with.

We will cover:
– Why pitch idea-first rather than magazine-first?
– How to start building your list
– Why creating personal files on each magazine is the linchpin of pitching success
– What does a personal file for each magazine look like?
– Creating one live!

Your Personalized, Goal-Oriented Approach to Deciding Which Magazines to Pitch

50 minutes of video
50 minutes of audio
15 slides
18 pages of transcript

*****

After three years of running Dream of Travel Writing—helping writers find the right mix of writing to meet their financial goals—and our Travel Magazine Database, which breaks down exactly how to pitch each section of more than 500 magazines, we’re always shocked when writers still tell us they’re only trying to pitch major newsstand magazines like Travel & Leisure or big airline magazines like Hemispheres. Rather than pitch the same places that everyone else is pitching, your best chance of success, much like applying to universities, is to find the outlets that are a more specific fit to you overall in many different dimensions.

In this webinar, we’ll walk through how to begin to source them, cut down your list, and make sure you’re on track to also meet your assignment and income goals through the magazines you’ve chosen.

We will cover:
– Why pitch idea-first rather than magazine-first?
– The first step to building out your magazine list
– Think like the parent of a college student when refining your list
– What does a balanced magazine portfolio look like?

Magazine First Approach Collection

215 minutes of video
215 minutes of audio
58 slides
72 pages of transcript

*****

The Magazine-First Approach to Organize Your Pitches to Ensure You Hit Your Goals

After our Idea-to-Pitch live workshopping series, a freelancer wrote us asking how you should organize your pitching initiative if you’re using a “magazine-first” rather than “idea-first” approach. It was such a great question because we usually recommend working magazine-first rather than idea-first!

The difference between “magazine-first” and “idea-first” pitch plans can be a huge difference in time investment, and, depending on your goals, ease of success in reaching the level you really want to be with your travel writing.

In this webinar, we’ll break down these two different ways of looking at your pitching, the pros and cons of each, and how to know which is right for you and when it makes sense to switch.

We will cover:
– Idea-first and magazine-first pitching: what do they really mean?
– How idea-first and magazine-first pitching work in practice
– Pros and cons of each process
– When do you want to use each pitching approach?

Your Personalized, Goal-Oriented Approach to Deciding Which Magazines to Pitch

After three years of running Dream of Travel Writing—helping writers find the right mix of writing to meet their financial goals—and our Travel Magazine Database, which breaks down exactly how to pitch each section of more than 500 magazines, we’re always shocked when writers still tell us they’re only trying to pitch major newsstand magazines like Travel & Leisure or big airline magazines like Hemispheres. Rather than pitch the same places that everyone else is pitching, your best chance of success, much like applying to universities, is to find the outlets that are a more specific fit to you overall in many different dimensions.

In this webinar, we’ll walk through how to begin to source them, cut down your list, and make sure you’re on track to also meet your assignment and income goals through the magazines you’ve chosen.

We will cover:
– Why pitch idea-first rather than magazine-first?
– The first step to building out your magazine list
– Think like the parent of a college student when refining your list
– What does a balanced magazine portfolio look like?

How to Create a Personal “File” on Every Magazine You’d Like to Target

In fundraising or any other sort of high profile deal making, people create in depth dossiers or “files” on their targets that include all sorts of details on the target, with particular highlights on potential points of intersection that offer an in for building a relationship. You can do the same for the magazines that you want to build relationships with.

The common advice (from both teacher and magazine editors) to “read the magazine!” only scratches the surface. In this webinar, we’ll unpack a detailed, organized, and objective-driven way of breaking your process of getting familiar with a magazine into actionable information you can use to put together the right pitches for each editor you’re looking to build a relationship with.

We will cover:
– Why pitch idea-first rather than magazine-first?
– How to start building your list
– Why creating personal files on each magazine is the linchpin of pitching success
– What does a personal file for each magazine look like?
– Creating one live!

Creating a Magazine Pitch Planner That Fits Your Needs and Goals

One of the most common questions that we get from experienced writers is about how best to track their pitches once they’ve been sent. But that misses out on the most important part of the pitching process, the area where most writers fall flat: planning which pitches they will write *before* they go out to make sure you meet your goals through the pitches you’re sending.

In this webinar, we’ll break through the structure, method, upkeep and rationale behind a very easy and flexible way to plan your pitches in advance. It not only allows you to always know what you should be working on (one of the biggest questions we see facing writers today!), but also make sure that you have pitches ready when you need them, rather than scrambling when an editor gets back to you with a request for more pitches.

We will cover:
– Why pitch idea-first rather than magazine-first?
– How to start building your list
– What makes this process not work + how to make sure it works
– The must-not-miss aspects of a pitch plan that works
– Creating one live!

Freelance Fundamentals: Making Collection

239 minutes of video
239 minutes of audio
77 slides
78 pages of transcript

*****

Freelance Business Systems: Operate Like a Boss

Like it or not, as a freelance writer, you are a center for production—a factory, if you will—for completed collections of written words centered on certain themes and collated to client-determined specifications. So many parts of writing involve independent decision making and the act of creation, but at the end of the day, as a business that delivers goods (read: polished prose) to clients, you need to focus on optimizing all aspects of your production operations. This is an area that I spend a significant portion of time with my coaching clients on simply because it’s such an unparalleled game changer, and I’m very excited to change your approach to how you produce your writing work in this webinar.

We will cover:
– What does it mean to manage your operations?
– Breaking down what “operations” or “production” is and how it applies to travel writers
– The process of improving your processes
– Tactics to start today to improve your operations

Freelance Business Systems: Control That Quality

While many writers I talk to worry—whether in their heads, to other writers on Facebook, or just to their friends and significant others—about the quality of their writing, not enough talk about what quality means as a business person, and how it can and should be leveraged, both in terms of mercilessly duplicating the steps that lead to quality every time and determining what exactly quality means for your clients in a way that allows you to deliver each time and rest assured you’ve got happy clients time and time again.

We will cover:
– What quality control means for writers and why it is so powerful
– The most important steps to starting systematic quality control
– Some quality management strategies to think more deeply on
– Tactics you can use today to control quality in the long-term

Freelance Business Systems: The Surprising Secrets of Servicing Customers as a Freelancer

Customer service–whether behind the counter at your local ice cream shop as a summer job or temping in a phone bank somewhere–has long gotten the wrap as something we may be obliged to do when young and deal with when older (why is it again that Amazon has no way for me to get in touch with them when my package shows as arrived and did not, in fact, arrive?).

The complex nuances in this business area, however, will literally make or break those attractive, retainer-contract gigs everyone wants to get their hands on with companies or magazines. There is a lot of surprising science to how you interact with your editors to achieve the best outcome for everyone, no matter whether you aim to write for magazines or pursue content marketing gigs.

We will cover:
– How does the idea of a “customer service department” fit into the bigger picture for freelancers
– The missing link between classic customer service and the typical customer interaction for freelance writers
– The role of customer service defined
– A grab-bag of low-hanging-fruit next steps to get started

Bonus

Introduction to Business Systems for Freelance Travel Writers

In this call, the beginning of our new series on organizing your business like you’re actually running one, rather than the “figure it out as you go” approach so many freelancers use, we introduce two frameworks for conceptualizing yourself as a business owner and the various roles that you take on before we go into each “business department” individually in the series.

We will cover:
– What are we doing in this weird series?
– Two models to looking at the managing of one’s own business
– The departments we will explore and why

Freelance Fundamentals: Money Collection

206 minutes of video
206 minutes of audio
71 slides
66 pages of transcript

*****

Introduction to Business Systems for Freelance Travel Writers

In this call, the beginning of our new series on organizing your business like you’re actually running one, rather than the “figure it out as you go” approach so many freelancers use, we introduce two frameworks for conceptualizing yourself as a business owner and the various roles that you take on before we go into each “business department” individually in the series.

We will cover:
– What are we doing in this weird series?
– Two models to looking at the managing of one’s own business
– The departments we will explore and why

Freelance Business Systems: Finance Fun

In this webinar, we’ll start our journey into the numbers that really make your freelance business tick (as in, make the money that pays the bills flow into your bank account so you can function as a human with a room over her head and food in her belly) with the bigger picture. Finance and accounting are widely confusing or thought to be one and the same among those who don’t hold these roles, and accounting is already the bane of many freelancer’s “admin” to-do lists. So this week, we’re going to start with finance, which is more about planning to make sure money is always coming your way, something you’ll find puts a smile on your face every time you do it once you get the hang of it.

We will cover:
– The serious numbers behind why numbers matter
– Works that you might abhor, but need to deeply understand and let motivate your businesses
– Deep dive into cash, how to watch it flow, and tips for maintaining it

Freelance Business Systems: Accounting Minus Suck

Freelance accounting commonly takes the form of “why haven’t I been paid for this story yet?!?! I sent the invoice this week!” but invoicing is actually a very small piece of the pie. On the heels of tax season, we’ll take this hour to go through, line by line, what numbers you should be tracking, how, where, and why, so that the numeric side of your freelance life no longer feels scary, and everything has a place that feels just right and brings you joy, Marie Kondo-style.

We will cover:
– How does accounting fit into our larger goals for this series?
– What is accounting and what’s different from finance
– The core parts of accounting that you’re already doing (whether you like it or not)
– Accounting systems that already exist and how to create your own (that work)

Freelance Business Systems: Perfect Purchasing

When you don’t know what your income is going to be each month, it’s automatically harder to budget (not just for life, but for your business!). The unfortunate follow up of that is that it’s also harder to make clear, informed, deliberate decisions about what to purchase why and when, which can often lead to snap decisions or overspending. But those are just the surface-level considerations in creating a plan for how to purchase purchases related to your business—which, in case you’re not thinking of it that way, also includes your travel spending. In this webinar, we pull a page from the corporate playbook and look at strategies that allow you to make the most of each dollar.

We will cover:
– What does corporate purchasing really consist of? (a.k.a. how do companies justify whole departments for this?!)
– What purchasing means and looks like for freelance travel writers
– Three main ways to streamline your purchasing
– Tactics to start today to improve your purchasing

Freelance Fundamentals: Marketing Collection

236 minutes of video
236 minutes of audio
82 slides
74 pages of transcript

*****

Freelance Business Systems: Sell Smart

Of all of the different areas of business and business systems we discuss as part of this series, the topic that probably has the most written, researched, and optimized about it is sales. And yet it’s also the part that most writers more or less want nothing to do with (money, yes; selling, no), particularly the “icky”-sounding word “sales.”

As we enter the three-legged stool of sales, marketing, and public relations, we explore the differences between the three often co-located and conflated areas, so that you can make sure not to skimp on anything that will propel your business forward by accident.

We explore why and how salespeople in companies are compensated so that you can get a handle on how this is truly one of your most fundamental jobs within your business, and we break down what lies at the heart of sales (because it’s really, really not what you think) that makes great salespeople in all industries grow their companies.

We will cover:
– Today’s sales talk is going to be different than our usual sales discussions
– What a sales team really does
– The nitty gritty of creating your own pipeline (graphically and numerically)
– Simple, succinct things to focus your sales time on now

Freelance Business Systems: You Plus Market Equals Money

Particularly with the advent of social media (marketing) and blogging (content marketing), or, really, the internet in general, there is a lot of “work” you can do these days that may feel like you are marketing your business that doesn’t seem to get a lot of traction no matter how much you put into it.

In this webinar, we start by pulling back significantly from the tactically to really exploring what marketing means conceptually and how it should work to pull you away from the feeling of an endless “should-do” list for your marketing and get grounded in what you should really focus on, why, and how to adjust it over time.

We will cover:
– What is the big marketing picture?
– What you have forgotten is a key part of the marketing puzzle
– The core functions of marketing departments… and how that applies to you
– A simple marketing action plan to get started with

Freelance Business Systems: Promotion, Promotion, Promotion

As we tease out the difference between sales, marketing, and PR, it’s time to turn our gaze to the public relations side–not the PRs we interact with trying to get information for a story or a spot on a press trip, but the external relations we must pursue for our own freelance businesses.

I often speak with travel writers who are going to networking events or even conferences without knowing exactly why, in terms of what they hope to get out of it. Ditto with spending time on LinkedIn or Facebook groups. There may be a sense that some business development (new gigs) may come as a result, but the general underpinning of getting one’s name out there (promotion) is always at heart.

This installment in our freelance business systems will break down the core goals and strategies of public relations professionals so that you can make confident, grounded, informed decisions about what will really get your name in front of the right people and spend your time where it will make a difference.

We will cover:
– What is PR really?
– How does PR work for companies (because it’s really not that simple)
– The marketing-sales-PR split revisited
– Case studies on specific PR actions you can take to promote your writing

Bonus

Introduction to Business Systems for Freelance Travel Writers

In this call, the beginning of our new series on organizing your business like you’re actually running one, rather than the “figure it out as you go” approach so many freelancers use, we introduce two frameworks for conceptualizing yourself as a business owner and the various roles that you take on before we go into each “business department” individually in the series.

We will cover:
– What are we doing in this weird series?
– Two models to looking at the managing of one’s own business
– The departments we will explore and why

Freelance Fundamentals: Managing Collection

336 minutes of video
336 minutes of audio
102 slides
111 pages of transcript

*****

Freelance Business Systems: You, The Resource, Supported as a Human

Even though I have been self-employed for ten years now, I have to tell you, there are things about the HR operations of large, established companies that I not only miss—pick-me-up happy hours and excursions, holiday parties, ergonomic chair and table options, and someone tasked with thinking about the healthiness of the menu options on offer, to name a few.

In part, because I have worked for big organizations myself in the past, and in part because so many people in my circle of friends through my big-brand-employed husband, I’ve always had an eye on incorporating the most crucial and supportive HR practices in my own organization of one throughout my days as a freelance writer.

In this webinar, we talk about why HR people do what they do and how to apply it to a freelance setting to make sure that the most important resource in your freelance business—you—always has the support it needs to do its best work.

We will cover:
– What human resources is exactly and what are all the different things the human resources do?
– What different things that HR people do and how does that translate for us as freelancers?

Freelance Business Systems: Just Make it Legal

“Legal departments” are things that we tend to associate with big corporate entities that have in-house council and annoying folks who insist on seeing every tweet before it goes out (even though that defeats the entire purpose of Twitter!). But the legal considerations for your business cannot be ignored, and I’m not just talking about what kind of business you are or are not legally registered as.

There are countless situations that come up from freelance writers, from parsing rights to photos with a CVB or business that hosted you or knowing that the magazine you’ve sold a story to has also purchased the rights to any royalties if your story becomes a movie or book, and making decisions upfront and establishing standard practices for your business will help you know what to do when any of these situations arise and take them in stride.

Please note in appropriate legal fashion: I am not a legal professional, and the recommendations in these webinars are based on journalistic research, personal experience, and experiences of your peers. We absolutely recommend you consult an individual with the appropriate licensing or accreditation for your physical business location on all legal matters.

We will cover:
– The most important functions of a legal department… and how to consider them in your business
– Breaking down the big three legal roles
– Deep dive into contract language to watch out for
– Food for thought: Some on-going issues for freelancers to stay on top of

Freelance Business Systems: Your Technical Support Squad

As one-man or one-woman bands, freelancers suffer from two things that really affect you in the tech department: being the only one doing all the things, and having to be very judicious about where we spend our most precious resource, time.

When it comes to keeping your business operating as best it can in the tech department, that tends to mean that you’re either using sub-par equipment and resources in one area or another, or, if you just love the stuff, you spend way too much time fiddling with the latest apps and systems in a way that is more hobby than actually supporting your business.

In this webinar, we’ll walk through specific areas of your business that the right tech can help excel in ways you didn’t realize were possible, what you need to know about keeping yourself and your client’s data appropriately secure at home and on the road (don’t be scared if you’re not doing this now—we’ll cover it!), and how, most importantly, to implement systems to make sure that tech issues never slow your business down.

We will cover:
– Why IT might just be the most misunderstood business area
– What an IT department really does
– Focal points for getting your IT up to snuff
– Food for thought: Some on-going issues for freelancers to stay on top of

Freelance Business Systems: The Fun Stuff on Your List (Research & Development) R&D

Depending on your pre-travel-writing background, the term “research and development” may make you think of many things (I always think of pharma companies somehow), but I bet you would never think of it as something that relates to your travel writing. In this webinar, we look at how this crucial area of your business is (a) something you’re no doubt already doing, (b) how doing it in a non-systematic way is the source of many problems you run into as a freelancer, and (c) what we can learn from highly functioning R&D departments to make this area of your business something that thrives and brings you closer to your most important goals each quarter and year.

We will cover:
– What do I mean when I talk about “research and development” for travel writers?
– What does R&D generally mean in corporate content?
– The “divisions” of R&D for travel writers as food for thought on what to do… and what not to do
– Next steps for getting clarity on where you’re investing this portion of your time

Freelance Business Systems: Getting Your Business GED on with Governance, Executive Functions, and (Strategic) Direction

Tying up our whole series on freelance business systems, we head to the top of the business totem pole with your role as the executive of your freelance firm. In this webinar, we will first examine the most fundamental roles of the traditional executive–and these may be the most surprising of everything you learn in this series. We’ll then look at how the owner or named partner in other types of one- or very-few-man/woman bands (lawyers, architects, interior designers, etc.) work to manage their practice as a combination doer and owner-manager and what we can learn from the growth of those businesses.

We will cover:
– GED vs MBA
– Breaking down governance, executive functions, and strategic direction
– Three landmark frameworks of executive function, strategic direction, and management
– Tying it all together

Bonus

Introduction to Business Systems for Freelance Travel Writers

In this call, the beginning of our new series on organizing your business like you’re actually running one, rather than the “figure it out as you go” approach so many freelancers use, we introduce two frameworks for conceptualizing yourself as a business owner and the various roles that you take on before we go into each “business department” individually in the series.

We will cover:
– What are we doing in this weird series?
– Two models to looking at the managing of one’s own business
– The departments we will explore and why

Live Idea-to-Pitch Collection

Buy a curated collection and save 25% over purchasing each webinar individually.

382 minutes of video
382 minutes of audio
72 slides
110 pages of transcript

Live Idea-to-Pitch Walkthrough #1: Turning Trip Notes into a Pitchable Idea List

In this new series, we offer a window on how pitching takes place for an established writer in the most minimal time with the least possible fuss as we walk from initial trip notes all the way to polished pitches leaving my inbox right before your eyes. To make sure you can see and ask questions about my decision-making at every phase, I walk through each step of the process completely live with no prep work outside of our calls (or cheating, as I would call it!) to pretty things up or do more digging into an idea.

To kick off the series, we begin with the notes from my travels in the Czech Republic over the summer, transforming my ideas from that time, which are no longer fresh in my mind, into potential article ideas and article types. You’ll learn how to develop a sense for what is and is not a pitchable idea from the types of information you’re deluged with on a trip, and I’ll also note what types of articles could develop from each idea as we go along.

We will cover:
– The premisses + ground rules of this experiment
– How to follow along at home
– Refresher of the types of magazine articles we’ll be scanning for

Live Idea-to-Pitch Walkthrough #2: Matching Raw Ideas to Real Magazine Sections

Continuing in our landmark series walking, entirely live, through every stage in the process of putting together a number of pitches in just a few hours, we dive into the dreaded matching phase. I know that for many of you, this part of the process—finding a good “home” for your article ideas—can be the most trying part of the question, often lasting for weeks and sometimes months. In this webinar, you’ll see me take my entire list of pitch ideas from the previous week and make as many good matches as I can in an hour.

We will cover:
– What we are doing and how to follow along at home
– How do I know where to start looking for matches
– Recapping ALL the ideas to make the best use of our time
– Sprint searching ALL of the magazines that might work

Live Idea-to-Pitch Walkthrough #3: Identifying Glove-Fit Ideas

In the last webinar in this series, which shows live every stage in the process of putting together a number of pitches in just a few hours, I compiled a list of article ideas matched to specific magazines and sections within those magazines. As we went through, I included things that were pretty sure-fire fits along with ones that I needed to check on further to make sure that the idea would really fly for the given section (which we will verify in this webinar by looking at past examples of articles in that section) and the magazine in general (which we will check against the demographics and general voice of the publication).

In this webinar, the hour goes from wide (where we’ve been in the past several hours of this series) to narrow as we slim from the ideas that we like to the ideas that actually have a shot with the magazines in question.

We will cover:
– What we’re doing and how to follow along at home
– What a glove-fit looks like
– Where we are with our ideas now
– Attacking the matches

Live Idea-to-Pitch Walkthrough #4: Ruthlessly Auditing Idea Fit

In this webinar, we narrow the ideas we’ve been working on even further so that we’re only moving forward with the ones that absolutely, as far as we can tell not being inside the magazine, have a chance of success as we finesse both the fit and the quality of the idea, focusing on looking for that “why” that really makes the idea pop when the editor reads our pitch.

We will cover:
– What we’re doing and how to follow along at home
– Where we are with our ideas now
– What fit checks we’ve done and what’s left
– Attacking the matches

Live Idea-to-Pitch Walkthrough #5: Creating the Bones of the Pitch

In this webinar, the real writing begins! But staring at a blank page is a way to shock any creative mind into panic, so we begin instead by putting together the easier building blocks of the pitch in an almost placeholder-like style with minimal stress and research just to get our quick thoughts on the page. Learning this trick to getting the basis of a pitch out quickly alone, can easily save you an hour per pitch.

We will cover:
– The purpose of this series starts to come into shape
– What are the bones of the pitch?
– Why we start with the easier bits: P2s and 3s
– What ideas are we going to work up pitches for?
– Attacking the pitches

Live Idea-to-Pitch Walkthrough #6: Filling in the Blanks & Hitting Send

Even though it seems like we’re at the end of the line, this is actually the hardest part of the pitching process and where I see many of you getting completely stuck. It’s too easy to be fully flush with the facts and fit of an idea, step away from it for a bit, then come back and have doubts because you’re not up-to-date on all of the details of the situation, and then decide that you really shouldn’t send the pitch after all.

In this webinar, we walk through live examples so you can see when enough is enough, when to cut and run, and how, exactly, to get pitches out of your inbox and into the playing field quickly and with minimal fuss.

We will cover:
– Quick recap: What are the bones of the pitch?
– Where did we leave off?
– Attacking the pitches!