Archives: Programs

Get Your Trips Sponsored Collection

Buy a curated collection and save 25% over purchasing each webinar individually.

283 minutes of video
283 minutes of audio
89 slides
88 pages of transcript
12 pages of itinerary examples

Setting Up Sponsored Trips 101

Getting on a sponsored trip is the holy grail of travel writing, right? Living a life in which you effortlessly hop from one free trip to another, spending your days enjoying haute cuisine and your nights in the fluffy king bed of your complimentary suite? Here we discuss the basic tenets of free travel as a travel writer, from ethics to minimum barrier of entry to the different types of trips, and their various pros and cons.

We will cover:
– The right reasons to seek out free travel (as a travel writer)
– The three different categories of free travel and their pros and cons (with sample itineraries)
– The ethics of free travel

How To Set Up An Individual Trip From Scratch

In this section we’re going to dive head first into how exactly to plan your own individual sponsored trips that fits your interests, travel preferences, and schedule. Here we look at where to find these trips and best practices for applying. I pull real press trips, read between the lines, and break down exactly what you would do in each situation of your application.

We will cover:
– The real reason people let you go on these trips in the first place
– When you shouldn’t try to set up an individual sponsored trip
– The planning process (overview) + in practice

Getting A Spot On A Group FAM Or Press Trip

In this webinar on Getting a Spot on a Group Fam of Press Trip, in our series on getting free travel as a travel writer, we’ll look at where to find these trips and best practices for applying, and then I’ll pull real press trips, read between the lines, and break down exactly what you would do in each situation in your application.

We will cover:
– The very simple secret to getting on a press trip
– How to find trips (or get found for them)
– Evaluating trips once you find them (or receive them) and planning your approach

Putting Together A Pitch Portfolio To Support A Big Trip

Here we walk through several press trip itineraries to show who and what to pitch to set up a varied portfolio of coverage for each trip. We discuss five techniques you can use to ensure an impressive pitch portfolio to accompany any press trip request, and how to handle this process whether you’ve never been published and have no connections or have editors that you work with already but perhaps want to branch out to a new subject or geographic area.

We will cover:
– Five approaches to breaking your trip into article ideas
– Live workshopping how to generate ideas using actual trip itineraries
– Frequent questions on multi-pitching, pitching press trips, and pitching when you’ve never been published

How to Write a Letter of Introduction–The Pitch Equivalent for Trade Magazines

72 minutes of video
72 minutes of audio
19 slides
18 pages of transcripts

Unlike consumer and custom magazines, trade magazine editors are approached by something called an LOI or letter or introduction, which has more in common with a cover letter on a job application than a magazine pitch. We look at when to use a letter of introduction, how to craft your own boilerplate one for each vertical within the travel trade world that you’re looking to pitch, and how to avoid information overload.

*****

Writing an LOI for a travel trade magazine bears a lit of resemblance to writing a cover letter for a job application (or, more accurately, the email you send when you respond to an ad for a writing gig).

But, there’s one unfortunate thing about how most people approach both of those forms of communication.

The “prevailing wisdom” is that this email is meant to be a sort of summary of your resume, highlighting relevant skills or experience so that the hiring manager can decide if they should even bother to read your resume.

And when it comes to applying for job-jobs, I often find perfectly, if not highly, qualified applicants don’t get past this step.

With applications for full-time positions, an HR person or someone else like an assistant who is really fully versed on what the position entails often provides the first line of review of applications. And they only know to skim and see if the resume or cover letter contains certain keywords or job titles that correspond to what the position is looking for.

In order for you to be successful at this stage, you need to use clear signaling mechanisms (these keywords) to get in the door.

But many job applicants don’t take the time to consider how their application will be processed and instead write what they think is important and want to convey. Even though these might not be the right words to signal that they are qualified to the people actually reviewing the application.

Writing an email application to an online job ad or sending an LOI to a trade magazine works the same way.

Your job in writing these emails is to determine how to match what you want to say to what the recipient needs to hear to consider you.

The trick is that the cover letter is not about you at all; it’s completely about them.

Let’s look at this same situation in a totally different context that I’m sure you’ve experienced (especially as a travel writer).

You go to a restaurant and ask the waiter or waitress what you should order. They either use social proof–tell you what the popular things are they everyone orders–tell you their favorites, or try to ascertain more about your food preferences to match that up with their knowledge of the menu.

Sometimes you do just want to sample the most popular dish, sometimes you are interested in what the people who eat this food everyday (the staff) think it’s best, and sometimes you’re just trying to find something you will like.

But they have no way of knowing which. They aren’t accustomed to this question from travel writers enough to know what you’re really asking. They don’t usually ask the right questions to make the decision based on what you need rather than what they think you need.

And, when they make recommendations based on your food preferences and say, “I’ve got just the thing!” how often do you end up with something that you really don’t like at all and wish you’d just picked yourself because they brought you something with mushrooms, which you hate, or tequila, which makes you mildly nauseous.

There are many different situations that come up kn our everyday lives that require rapidly profiling or getting to know one another to make a quick and hopefully mutually beneficial decision.

But when you’re writing pitches, the pressure is all on you to get that guessing game right.

And when you’re pitching something that is essentially a long-term relationship (with a trial period) from just one short email, there’s even more likelihood of getting it wrong because the stakes are higher.

Unlike consumer and custom magazines, trade magazine editors are approached by something called an LOI or letter or introduction, which has more in common with a cover letter on a job application than a magazine pitch.

In this webinar, we’ll look at how to find out what a trade magazine is looking for, when to use a letter of introduction, how to craft your own boilerplate one for each vertical within the travel trade world that you’re looking to pitch, and how to make sure that you are only showing your best side–in the contest of travel trade magazines–and not shooting yourself in the foot with too much of the wrong information.

We will cover:
– How to “profile” the magazines you’re looking to pitch to find out how to present yourself
– The components of an LOI
– Workshopping examples from you on how to adapt your experiences to trade magazines and LOI

Writing for Travel Trade Magazines 101

52 minutes of video
52 minutes of audio
16 slides
17 pages of transcript

These magazines work quite different than custom and consumer titles in many ways, notably editors pitch you ideas rather than the other way around, making your hourly rate go way up. Some trade editors will even provide you with interview sources! Trade magazines are the single best way to establish a clear pipeline of assignments and also maximize your hourly rate when writing for magazines, and we look at how, why, and how to get started writing for them in this week’s webinar.

*****

We talk a lot here at Dream of Travel Writing about how you need to set up solid streams of recurring income to make it in this profession.

Checks from big glossy magazines can take years (seriously) to come. And spending hours putting together a pitch, working out the details, and nailing a publication’s style for one single assignment from a magazine is simply not worth your time.

In my book and our workshops on skyrocketing your freelance travel writing income, I talk a lot about setting up blogging and other types of travel content marketing gigs so you can have a reliable work load and paycheck to anchor you while you work on breaking into bigger markets.

But what if you’re not confident pitching yourself cold to companies and tourism boards for such big contracts?

Or you’re not super experienced with WordPress or developing a comprehensive blogging strategy?

Or, perhaps, you’re simply in this game in the first place because you just really want to write for magazines?

If any of those things applies to you, you’re in luck. There is a way to set up a steady stream of recurring travel writing income and write for magazines. You can even do it with newsstand magazines, but that takes much more time, so I’m going to teach you a short cut.

The best thing about this short cut is that it’s tried and true–it’s actually the secret behind the stability of a lot of the main bloggers writing about freelance writer generally–and that it’s incredibly overlooked in the travel writing space.

And, even better yet, if you’re newer to journalism, this is a perfect opportunity to learn the ropes.

This webinar, Writing for Travel Trade Magazines 101, is the first in a series of webinars on what is a brave new world for many of you–pitching travel trade magazines rather than consumer newsstand titles or custom magazines like in-flights.

These magazines work quite differently than custom and consumer titles in many ways, notably editors pitch you ideas rather than the other way around, making your hourly rate go way up. Some trade editors will even provide you with interview sources!

Trade magazines are the single best way to establish a clear pipeline of assignments and also maximize your hourly rate when writing for magazines, and we’ll look at how, why, and how to get started writing for them in this webinar.

We will cover:
– Why travel trade magazines might be that key thing missing from your income mix
– What it is like to write for travel trades and the unexpected benefits
– What kinds of travel trade magazines are out there and how to approach them

The Magazine Landscape: Where All the Assignments Are Hiding

53 minutes of video
53 minutes of audio
19 slides
18 pages of transcript

As we come up on a milestone of 300 magazines in the Travel Magazine Database, even I’m struck by how many fully-travel and travel adjacent magazines are out there looking for content. Here are five types of magazines looking for travel content that you may be missing out on, and three ways to find more magazines that you’ve never heard of to pitch.

*****

When we hold our weekend-long workshops on pitching and generating articles ideas for magazines, the weekend always starts with a lot of trepidation.

We have big goals.

For our Pitchapalooza, the goal is to hit 25 pitches written by the end of the weekend. For Ideafest, you want to have 100 article ideas matched to specific sections of specific magazines.

If you’re currently averaging a pitch per month or a pitch every two months, these numbers don’t just seem daunting. They look downright impossible (to accomplish in 48 hours).

But one of the main reasons people have trouble writing their pitches is that they are creating from thin air. They are trying to read the editor’s mind and decide what an editor at a particular magazine might be interested in–often without thoroughly consulting the publication.

The best way to devise pitches–particularly copious numbers of pitches and pitch ideas that come to you both quickly and with an ease that borders on zen clarity–is to know what magazines are looking for first, and shape how you filter the memories from your journeys around what the magazine wants.

If you don’t know what magazines are out there though, this tasks looks impossible.

Familiarizing yourself with the magazine landscape is one of the fastest, simplest things you can do to dramatically change both you pitch success rate and how long it takes you to come up with article ideas. Grab this webinar to get the lay of the land.

We will cover:
– The literal magazine landscape: where magazines live and how they reach people
– Five specific types of magazines looking for travel content you’re missing
– Three ways to find new magazines to pitch every day

Putting Together a Pitch Portfolio to Support a Big Trip

77 minutes of video
77 minutes of audio
26 slides
25 pages of transcript
12 pages of handouts

Here we walk through several press trip itineraries to show who and what to pitch to set up a varied portfolio of coverage for each trip. We discuss five techniques you can use to ensure an impressive pitch portfolio to accompany any press trip request, and how to handle this process whether you’ve never been published and have no connections or have editors that you work with already but perhaps want to branch out to a new subject or geographic area.

*****

Pitching is pitching is pitching.

If you know how to pitch, you can get magazine assignments, secure spots on press trips and land gigs writing blogs for company whether you’re battling the hordes flocking to respond to an online job ad or blazing a trail and cold emailing a tour company owner you’ve never met who isn’t technically in the market for a writer.

Right?

If you can nail one you can nail them all?

I think so, based on what I’ve seen not only in my own days as a travel writer, but also based on conversations with other busy, high-earning travel writers.

But many people don’t feel that way. I get regular emails, pitch review requests, and questions in coaching calls about how to do just one of these types of pitching exactly and then how to do another type exactly.

All successful pitching, however, centers on the same thing: zeroing in on what the recipient wants and making them confident you can provide it.

In the case of pitching magazines, that means shaping your idea to fit an exact section of the magazines, giving a time peg for why the idea needs to run now, and showing the editor through the information you provide (and don’t–over writing is a big red flag to editors) that you understand how to put together a story.

In the case of pitching companies you want to do travel content marketing work for, your pitch shows them a clear industry figure on ROI so they’re not afraid to pay your rates and wows them with your insights on what their site is lacking and how you plan to fix it.

But with press trips, I see a lot of folks fall flat because it seems like the formula is different for every trip.

Some trips have more attractions or more hotels. Some are sponsored by a hotel but include a lot of other local activities.

And the result is that many people think the only solution is to put articles on the entire trip, which is a lot of ground to cover–the kind of thing, like a said above, that makes new-to-you editors worry.

It’s not effective and it several limits your options in terms of the number of places you can place a story.

It’s why many people end up just covering press trips on their own blogs or other blogs that pay little or nothing.

But today, we’re going to discuss the best way to give a press trio organizer what they’re looking for (the most coverage possible) while getting you what you want (a spot on the trip) and something that you didn’t even realize you could be getting from press trips (quite a bit of money by placing a high number of articles).

In this webinar, part of our series on setting up free travel as a travel writer, we’ll walk step by step through several press trip itineraries to show who and what to pitch to set up a varied portfolio of coverage for each trip.

We’ll discuss five techniques you can use to ensure an impressive pitch portfolio to accompany any press trip request, and how to handle this process whether you’ve never been published and have no connections or have editors that you work with already but perhaps want to branch out to a new subject or geographic area.

We will cover:
– Five approaches to breaking your trip into article ideas
– Live workshopping how to generate ideas using actual trip itineraries
– Frequent questions on multi-pitching, pitching press trips, and pitching when you’ve never been published

Getting a Spot on a Group Fam or Press Trip

68 minutes of video
68 minutes of audio
23 slides
21 pages of transcripts

In this webinar on Getting a Spot on a Group Fam of Press Trip, in our series on getting free travel as a travel writer, we’ll look at where to find these trips and best practices for applying, and then I’ll pull real press trips, read between the lines, and break down exactly what you would do in each situation in your application.

*****

“Journalists with confirmed assignments are invited to a Montreal weekend media trip this July 1 supported by the Marriott Chateau Champlain and partners, including Media Kitty!

In 2017, Montréal will turn 375 years old. The city’s major milestone year offers everyone a one-of-a-kind opportunity to celebrate its wealth of history and culture as well as its rich heritage, its people, its iconic places and its neighbourhoods. This will be the trip theme.

A complete agenda is being built. Early expressions of interest appreciated. Given the volume of expected replies, we will be back to those short-listed. Merci!”

§§§

“I represent the St. Anthony Hotel (http://www.thestanthonyhotel.com/) in San Antonio, TX which is one of the city’s most historical and fascinating properties. From February 17th – 19th we are hosting a press fam trip around the San Antonio Rodeo and Livestock show as the hotel is one of the main sponsors. We will also host other activities during the weekend and can let you know once details are ironed out. **Please Note** Airfare compensation will not be included; however once you are on the ground we will take care of everything. Please let me know if interested!”

§§§

“Seeking to place qualified U.S. journalists within their targeted outlets on upcoming press trips/assignments/stories with Walk Japan for fall 2017 trips. We are specifically looking for healthy, active journalists with high distribution outlets in cities (or national distribution)that have direct flights to Japan. We have 3 spots left for fall.

Walk Japan appeals to an active, international traveler with a 35+ age clientele. Please review the website (www.WalkJapan.com ) to gain a thorough understanding of the product to ensure we are a match for targeted audiences listed below.

Qualified writers will represent high-circulation, high-end outlets or have reliable syndication. Preference is given to those with confirmed assignments for airline magazines with service routes to Japan and large daily papers or magazines in cities with direct route service to Japan as well as writers with multiple outlets and are offering multiple articles and writer/photographers.

Tours provided/hosted for journalists, airfare for select, qualified journalists (we usually host only 3-4 per season). Plus ones, or plus my photographers regretfully are not included in hosting.

We will evaluate all media pitches and will respond to those that most closely match our client’s objectives.

Send pitches, queries and links to clips to Margot Black at Hello@BlackInkPR.com. Kindly reference “Walk Japan” in title bar along with your name.

We will do our best to follow up on all pitches in a timely manner, please give us 2-3 weeks for response time.  In addition, we are open to be included in any round-up stories about Walking Tours or active vacations.”

§§§

Whether they arrive in your inbox (we’ll talk about three ways to make that happen), show up on industry sites, or are attached to travel writing conferences, a part of the travel writer’s job today is fielding, evaluating, and applying for press and familiarization trips as publications are rarely going to have the budget to pay for splashy jaunts around the world like they used to.

In this webinar on  Getting a Spot on a Group Farm of Press Trip, in our series on getting free travel as a travel writer, we’ll look at where to find these trips and best practices for applying, and then I’ll pull real press trips, read between the lines, and break down exactly what you would do in each situation in your application.

We will cover:
– The very simple secret to getting on a press trip
– How to find trips (or get found for them)
– Evaluating trips once you find them (or receive them) and planning your approach

How to Set Up an Individual Trip from Scratch

71 minutes of video
71 minutes of audio
19 slides
22 pages of transcript

In this webinar we’re going to dive head first into how exactly to plan your own individual sponsored trips that fits your interests, travel preferences, and schedule. Here we look at where to find these trips and best practices for applying. I pull real press trips, read between the lines, and break down exactly what you would do in each situation of your application.

*****

One year when I had not been a full-time freelance travel writer for too many years, I was in Europe to attend a conference and had left some time open after the event hoping to get myself set up on a trip somewhere fabulous.

I haven’t applied for the trips through the conference, as I felt a little shy and unqualified compared to other folks (none of whom I had met, but I imagined to be way bigger deals and this more likely to get selected than me), but also because I was a very niche writer at the time, and my niche was Italy, which was not the location of the conference.

When it came to setting up interviews, tours, and visits in Italy, I had a trump card–a recurring gig with a respected publication that was very happy for me to leverage its name to get access to interesting story opportunities.

But even still, as I sat in that chair listening to someone talk about how to be a good travel writer, I nervously checked my phone because my post-conference days were still a blank.

I had three places I was interested in visiting or had been invited on trips to–Sardinia, Lake Garda, and Tuscany–but none had yet confirmed.

Feeling the stress of potentially not having anywhere to sleep for a few days, I finally sent them all one last email with a more clear and explicit ask: “can you please confirm if the trip on XYZ days is a go?”

In that same conference session, I got positive responses back from two of them.

For new travel writers, getting on that first press trip is often an important psychological stepping stone.

Even if it doesn’t impart a sense that “you’ve made it” in the same way a newsstand magazine or $1-a-word article does, there is a sense of validation and accomplishment both as you enjoy the actually complimentary aspects of the trip and as you are humbled that someone has invested that money and confidence in you.

But getting an individual trip is different.

Rather than claiming a spot on a tour architected for media with beds that need to be filled, PR people and tourism boards are taking time to research, make contacts, and book itineraries based solely around affording you your best story opportunities.

This is a great responsibility, but also an incredible step of industry inclusion on the journey to becoming a travel writer.

Fortunately, it’s much easier to reach than you may think (whether you haven’t done it yet or have tried in the past and found the experience so trying and time consuming you’ve avoided it going forward).

In this week’s webinar, following our introduction to the different types of sponsored trips last week, we’re going to dive head first into how exactly to plan your own individual sponsored trips that fits your interests, travel preferences, and schedule.

We’ll walk step by step through planning an extensive road trip that I took last year as an example of the process–going much more nitty gritty and step-by-step about exactly how to pull this off then usual.

We will cover:
– The real reason people let you go on these trips in the first place
– When you shouldn’t try to set up an individual sponsored trip
– The planning process (overview) + in practice

Setting Up Sponsored Trips 101

67 minutes of video
67 minutes of audio
21 slides
20 pages of transcripts

Getting on a sponsored trip is the holy grail of travel writing, right? Living a life in which you effortlessly hop from one free trip to another, spending your days enjoying haute cuisine and your nights in the fluffy king bed of your complimentary suite? Here we discuss the basic tenets of free travel as a travel writer, from ethics to minimum barrier of entry to the different types of trips, and their various pros and cons.

*****

“We call this the travel section, not the don’t travel section.”

– A real editor’s response to a story filed about a press trip that didn’t showcase the highlights of a destination as intended shared at the recent TBEX conference

Put a bunch of professional travel writers, especially over a meal and some not-for-kids libations, and stories of bad press trips almost always come up.

At some point, the one-up-manship usually starts:

  • “We only had two hours to visit a museum, check out an entire downtown’s worth of shops, and eat lunch, but they scheduled us for a tour of a model train museum that took up an hour and a half.”
  • “Our host had so lost control of the schedule that we had to cut an entire afternoon of winery tours…which was exactly what my assignment was for.”
  • “At the end they wanted us to share the perspectives on the region, and we unexpectedly, in hiking clothes, ended up having to each give a one-hour-long talk to a conference room full of suited-up Turks and Georgians following out words hungrily through multi-lingual simultaneous translation headsets.”

During our recent IdeaFest retreat, one dinner devolved into a rather amusing round of such storytelling until one writer, currently studying journalism in college and looking to leap directly into full-time freelance writing upon graduation, said something along the lines of, “wow, I’m not sure I would ever want to go on one of those.”

From the way we were talking about free trips, she certainly had a point. But isn’t free travel supposed to be one of the biggest perks of being a travel writer?

The short answer is yes and no. Or, it depends.

It depends on how well the trip is organized, who specifically is organizing it, how many stakeholders are involved, what the expectations are, whether you have a handler or are on your own, who makes the schedule, and dozens of other factors.

We’ll look at the pluses, minuses, truths, myths, and mysteries of free travel as a travel writer in this webinar, Setting Up Sponsored Trips 101, the first in a series on getting free travel as a travel writer.

We will cover:
– The right reasons to seek out free travel (as a travel writer)
– The three different categories of free travel and their pros and cons (with sample itineraries)
– The ethics of free travel

How to Build Serious Business Partnerships at Travel Conferences

56 minutes of video
56 minutes of audio
19 slides
23 pages of transcripts

In How to Build Serious Business Partnerships at Travel Conferences , we’ll look at how to prepare for meetings at conferences, how to rock them, and how to follow up.

*****

Now is the time to turn your writing skills toward writing for destination and travel company websites.

Last spring, as I was interviewing tourism boards for magazine stories, I started to get a sense that there was change in the wind.

People were excitedly telling me about how they were creating a whole new library of media images or kicking off a new website for the entire tourism board.

What was then a trickle has now become a deluge.

At TBEX in Israel this March, Michael Collins of TravelMedia.ie, a company that does full-service marketing, PR, influencer connecting, and media placement, for a wide range of travel companies and destinations, shared that clients he had been after for three years were suddenly banging down his door wanting to put up a beautiful blog yesterday.

Every conference I’ve attended this spring, completely unbidden–I usually have to needle them to see if they have any use for writers on their own site rather than bloggers writing about them on their own personal blogs–representatives of tourism boards around the U.S. and the world have told me they’re looking for writers for their own sites.

Travel marketing managers of all stripes are realizing that having scores of compelling, aesthetically-pleasing content on their own site is much more important for their SEO than getting featured on other blogs.

SEO has always been king, but what has changed is that the widespread understanding of how to land the top spots of google has shifted. It’s all about content–sticky, satisfying, story-oriented content–now, not keywords or ad spend.

So if you are on your way to a conference this  spring or just back, fresh from some meetings that sounded promising at the time but now seem further and further from coming to fruition as you contemplate the right way to follow up, join us for this week’s webinar.

In How to Build Serious Business Partnerships at Travel Conferences , we’ll look at how to prepare for meetings at conferences, how to rock them, and how to follow up.

(Made up stat–from covering conferences for magazines for four years and attending them for work for considerably longer–but I really think that only around 2-5% of people follow up with those they get cards from at conferences. And it’s on the decline. And those that do follow up by and large make it all about them.)

We will cover:
– What the different conferences for travel writers are and what you can get out of them
– How to prep (if you haven’t already gone) to do the best in-person meetings
– The follow-up formula

Pricing, Negotiating, and Contracts (for Travel Content Marketing and Magazine Writing)

65 minutes of video
65 minutes of audio
27 slides
23 pages of transcripts

In this webinar, in addition to covering the sections to make sure you include in your travel writing contracts, I cover general pricing and negotiation. Here you can find out what you “should” be charging in different situations…along with what you could be asking for when an editor names a price to you.

*****

I am so pleased to share that a lot of the folks that have been following the travel content marketing webinars are already getting responses to their pitches, setting up calls, and sending proposals:

“I just wanted to let you know that I have a phone call set up later this week with a tour company in Tokyo who have approached me about writing for their company blog. Thanks to your webinars over the last month, I feel like I have so much more knowledge going into the call. So I just wanted to say thank you for all your advice! Fingers crossed it all works out!”

“Listening to your webinars it has encouraged me to seek out social marketing jobs. I have landed 1, have a conference call with another and emails into 6 others.”

Congratulations to these go-getters, and I can’t wait to hear more stories like this from more of you!

But what often happens at this step in the equation, when the bites start coming in, is that you need to figure out what to charge and that can present its own challenges, marring the initial joy of getting a response. Last week, I got this email:

“As I am completely new to this kind of collaboration, I have no idea how much to charge for such services. From your experience, how much do such packages cost?

In a previous webinar you mentioned at some point, $500 for one post per week (4 per month), so am I right to think that for an 8-post package, such as the one you mentioned in the webinar, you would charge 1000USD per month? Or more, since a calendar month would require at least 9 posts, as you explained.

Is this a “sensible” fee to ask, in your opinion, or would it scare a prospect away?”

As much as I wanted to help, the truth is that the answer totally depends.

At that rate, I usually think of it covering for four posts plus the strategy for around 500-word posts, without doing the formatting or photo research. If you’re doing shorter posts, you could make offer two a week for less, but I try to make sure the client is on the line for at least $500 so they’re invested.

What determine if the fee is sensible is how it sounds to the prospect, and part of what controls that is how your set it up. So at that rate, I would ask:

  • how long are these blog posts?
  • are they all the same length?
  • what goals are you accomplishing?
  • are you also formatting the blog posts and uploading them?
  • are you doing the content strategy?

The reason it’s so hard to give a straight answer about pricing is that it is a strategy, not a series of set rules.

In this webinar, I’ll cover different pricing and negotiating strategies that you can not only use for travel content marketing gigs, but also for your magazine article negotiations.

We will cover:
– Theories of pricing and how to set your starting pricing quotes
– Negotiating prices – and terms – After the first quote
– Contracts for content marketing and what to look out for