Know Your Non-Fiction Book’s Market to Make Its Business Case

54 minutes of video
54 minutes of audio
19 slides
23 pages of transcript


In this webinar, I introduce the non-fiction book proposal and its main sections and zero in on one of the two you need to spend your most time and research prowess on: the target market.

This is where your book will literally live and die. It doesn’t matter to an agent how interesting they think your topic is if he doesn’t think they can sell it to an editor, and it doesn’t matter to an editor how much she loves your writing if her publisher doesn’t think he can make his money back and more on the book.

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