How to Write a Letter of Introduction–The Pitch Equivalent for Trade Magazines

Description

76 minutes of video
76 minutes of audio
22 slides
18 pages of transcripts

Unlike consumer and custom magazines, trade magazine editors are approached by something called an LOI or letter or introduction, which has more in common with a cover letter on a job application than a magazine pitch. We look at when to use a letter of introduction, how to craft your own boilerplate one for each vertical within the travel trade world that you’re looking to pitch, and how to avoid information overload.