Live Idea-to-Pitch Walkthrough #5: Creating the Bones of the Pitch

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61 minutes of video
61 minutes of audio
16 slides
15 pages of transcript


We’ve made it through so many stages of the pitch writing process that many folks lump into writing that are actually distinctly separate prep activities: pulling ideas from your trip, matching them to magazines, refining the best fits, and choosing the low-hanging fruit with the best chance of success and the easiest path to putting the pitch together.

In this webinar, the real writing begins! But staring at a blank page is a way to shock any creative mind into panic, so we begin instead by putting together the easier building blocks of the pitch in an almost placeholder-like style with minimal stress and research just to get our quick thoughts on the page.

Learning this trick to getting the basis of a pitch out quickly alone, can easily save you an hour per pitch.

We will cover:
– The purpose of this series starts to come into shape
– What are the bones of the pitch?
– Why we start with the easier bits: P2s and 3s
– What ideas are we going to work up pitches for?
– Attacking the pitches