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303 minutes of video
303 minutes of audio
145 slides
105 pages of transcript
How To Earn Big With Travel Content Marketing
Have you had a blog at any time in the past? Even if you never got the numbers to where you felt like you could become a professional blogger, you have a valuable skill set that travel companies and tourism boards need. Here we talk about the different opportunities for travel content marketing writing–from blog posts to content strategy to choosing and editing photos for Instagram–what kind of pay you can expect, and where to start looking for these opportunities.
We will cover:
– Why do companies need us and what do they need us for
– Real life examples of travel content marketing gigs out there
– Which travel content marketing pays the best and what you should avoid
How To Locate The People Who Need Your Travel Content Marketing
We continue looking at where the big money in travel writing is hiding this week in part two of our series on travel content marketing writing: how to identify the people you can approach for this type of work, whether companies or tourism boards.
We will cover:
– Before you start your searching, you need to be clear on what you’re looking for
– Case studies of the types of clients to look out for… and why
– How to cut the never-gonna-hire’s before you waste your time on them
How To Craft A Travel Content Marketing Pitch That Gets Attention
In the third portion of our coverage on travel content marketing writing, I break down the steps of putting together your own pitch to send cold to companies and tourism boards you think would benefit from your services, including powerful statistics on content marketing ROI to include and just how much information to give away to keep your prospect interested without setting them up to go execute your plan without you.
We will cover:
– Getting clear on what we need to achieve with this email
– The 6 can’t-miss sections on an effective travel content marketing pitch
– Live demos of reverse engineering ideas to perfectly fit magazine sections
How To Close The Deal: Proposals And Phone Calls That Get Results
In this webinar, we’ll cover, in detail: the exact questions to ask and path to follow in your call to ensure the best results for you and your prospect (it has to be a win-win to close a good deal!), what to listen for in your prospect’s responses to make sure your proposal speaks his or her language, the formula I use to put together proposals that wow prospects and close deals.
We will cover:
– The real purpose of having a phone call with prospects (and why you shouldn’t talk more than 20% of the time)
– The questions you need to ask in your qualification call to build the best proposal
– The formula I use to put together content marketing proposals
Pricing, Negotiating, And Contracts (For Travel Content Marketing)
In this webinar, in addition to covering the sections to make sure you include in your travel writing contracts, I cover general pricing and negotiation. Here you can find out what you “should” be charging in different situations…along with what you could be asking for when an editor names a price to you.
We will cover:
– Theories of pricing and how to set your starting pricing quotes
– Negotiating prices – and terms – After the first quote
– Contracts for content marketing and what to look out for
