How to Increase Your Pitch Success Rate by Analyzing Magazines

52 minutes of video
52 minutes of audio
19 slides
22 pages of transcripts

The process of pitching regularly will drastically improve your income and portfolio, and editors respond best to pitches that demonstrate a knowledge of their publication. The best way to demonstrate that knowledge is by only pitching specific sections of the magazine.


One of the biggest complaints editors have about pitches they receive is that the writer is clearly not familiar with the magazine he or she is pitching.

There are the comical editor horror stories about someone pitching an article about hunting one’s first chicken to a vegan food magazine or a report on local archeological digs to an interior design magazine.

But more often than not, writers are pitching stories that sound—if you only know the title of a magazine—like they could be a fit, but if you took the time to dig into the tone and structure of a publication, would obviously be a little (or a lot) off of what the magazine actually covers.

In a pitch, showing an editor that you understand his or her publication and its audience is more important than the idea you are pitching or your background—it’s what inspires an editor to write you back and encourage you to send more pitches rather than write you off.

Tune into learn how you on your own can break down any magazine you come across to create a personalized framework for what you can and should pitch that magazine.

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