Putting Together a Pitch Portfolio to Support a Big Trip



77 minutes of video
77 minutes of audio
26 slides
25 pages of transcript
12 pages of handouts

Here we walk through several press trip itineraries to show who and what to pitch to set up a varied portfolio of coverage for each trip. We discuss five techniques you can use to ensure an impressive pitch portfolio to accompany any press trip request, and how to handle this process whether you’ve never been published and have no connections or have editors that you work with already but perhaps want to branch out to a new subject or geographic area.

We will cover:
– Five approaches to breaking your trip into article ideas
– Live workshopping how to generate ideas using actual trip itineraries
– Frequent questions on multi-pitching, pitching press trips, and pitching when you’ve never been published