Master Your Craft Collection


There are so many things that can signal a red flag to an editor in your writing—many you might not even be aware of. Learn the avoid these simple mistakes.


Buy a curated collection and save 25% over purchasing each webinar individually.

211 minutes of video
211 minutes of audio
79 slides
67 pages of transcript

Mastering AP Style: The Grammar Style of Choice for Publications

Showing an editor (in both your pitch and your article submission) that you already understand what she’s looking for is one of the best ways to forge a long-term relationship with an editor. But that goes behind simply familiarizing yourself with the publication.

Understanding and using AP style, the preferred grammar and style format for print and many online publications, can quickly broadcast to an editor that you have solid journalist experience (even if you actually don’t!).

We will cover:
– Why does this dusty book matter to you?
– Getting a handle on the basics
– The world’s most commonly misunderstood AP style conventions
– How (free or paid) to get your hands on the real thing

Mastering Style at a Sentence by Sentence Level

Continuing the groundwork we laid in the previous webinar on AP style, we move into writing essentials on a structural level, beginning with sentence structure. I unpack common issues I (and other editors) are increasingly seeing today and how to avoid them in your writing.

If you’ve been primarily writing on your own blog or for clients that don’t have in-house editors, this will bring your writing to the next level so that when you pitch editors, rather than an eyebrow raise and delete, your pitches elicit a sense of professional camaraderie due to your polished prose.

We will cover:
– Why are we looking specifically at sentences?
– Oh, the places your sentences can go…
– The three biggest sentence -level offenses out there today

Story Structure to Take Your Travel Feature Articles to the Next Level

Whether you’ve been scared of taking the leap into features because you’re “not that kind of writer” or have been wanting to move into features (or even starting to get those assignments) but spend an inordinate amount of time trying to research and structure those pieces so it feels like more work than it’s worth, this webinar is for you.

We’ll explore classic story structures that have been employed, literally, for millennia to guarantee an interesting story as well as travel feature-specific story structures that will have you turning out stories in an hour or two each.

We will cover:
– What does story arc even mean and how does that translate to real life?
– How do story arcs work in travel articles specifically?
– What key story structures we can directly trace over our travel features

The Art of the Essay & How to Find Them Everywhere

While some of you are at the point in your writing career of tentatively dipping your toes into the shallow end of the features pool, others of you have drunk the storytelling Koolaid and are looking for what is next.

Where do you go when you’re bored of writing features? What is next?

When you’ve amassed a considerable amount of knowledge about the areas you’ve covered along with writing experience, it’s time to consider the wide world of essays. There is an astonishing number of outlets to place them in, the pay is there, and, most importantly, you have the satisfaction of writing exactly what you want to write.

We’ll cover the landscape as well as how to start diving into writing magazine-style essays.

We will cover:
– What do we mean by “essay?”
– How to compass a personal essay
– How essays fit into the greater marketplace and how the opportunities have changed since the advent of blogging
– Markets you can reach out to right now for your personal essays