Annual Review Part 3: Taking Stock of the Past Year – How to SWOT Yourself Into Shape
Align your freelance business with the marketplace and the best place in it for you.
62 minutes of video
62 minutes of audio
23 pages of transcripts
In the previous webinar in our annual review series, we gathered the data we needed to really see what happened in your last year as a freelance travel writer and began to dive into what conclusions and next steps you could draw from there.
This webinar takes things a step further, adopting the SWOT (strengths, weaknesses, opportunities, threats) business analysis for the travel writer to uncover what steps you should look to include in your plan for 2018.
We will cover:
– how to assemble your income for this year and what “slicing and dicing” is beneficial vs. prejudicial
– assessing your marketing efforts for the year in cold, hard numbers
– pulling together your expenses – and making sure you categorize them correctly