53 minutes of video
53 minutes of audio
13 pages of transcripts
We continue looking at where the big money in travel writing is hiding this week in part two of our series on travel content marketing writing: how to identify the people you can approach for this type of work, whether companies or tourism boards.
In the first webinar in this series, we looked at how very many opportunities there are for travel content marketing writing. Truly.
There are so many different types of travel content marketing writing you can pursue, and there’s space in the market for you to specialize in any one of them and build a sustainable six-figure income with just a handful of steady clients:
- Email newsletters
- Blog posts
- Social media posts
- Case studies
- White papers
- Sales copy
- Product descriptions
- Sales sheets
- Event books
- Custom magazines
- and more
But the more pressing issue is where to find those clients, and, more importantly, how to make sure you’re don’t spend a ton of time researching a prospective client only to find they could never afford you.
This Will Turn You Off Cold Pitching Fast
Imagine you’ve identified a perfect travel content marketing prospect, sent out your perfect cold sales letter, and gotten the perfect response:
We did receive your note. I would be interested in talking to you. I am in today and most of the week if you would like to talk.
Your prospect wants to talk to you! And soon!
When you call, you find the situation is even better than you could have hoped. She is definitely interested in your services, but she has also been recently mistreated (and more than once) by the small firm that currently handles a number of related services she wants to talk to you about!
Jazzed about all this great work that is coming your way, you:
- connect with a fellow freelance travel writer to share strengths and split the work so you can each put in less time when needed. Your colleague reaches out to a third person for a skillset that neither of you have.
- set an in-person meeting, research the company and their competition to death, make a PowerPoint and don a professional outfit.
- regal the owner and her associate with stats about the gap between their business and the competitor and how you can quickly and easily close it. You field questions about how long it takes to see results with ease.
The meeting goes on for 4+ hours including lunch. You click!
You go home to start working on the proposal with your collaborator and excitedly send it off. Then the response comes:
Thank you for your outline which was very complete.
I liked a lot of your ideas but I cannot afford such a complex package.
In addition, the expense of all this is way too much so I am trying to cut back and your packages are more than I can afford.
I am in the middle of finding my way after leaving my old service provider.
In your first interview, you determined approximately how much they spent with their previous service provider. When you inquired about budget, the prospect told you to create a proposal and you’d discuss it later.
Where did you go wrong?
There are ways to see this coming and avoid getting your hopes pined the first time out of the gate (or even repeatedly!) on a company that you’d love to work with but can never afford you.
In this webinar, How to Locate the People Who Need Your Travel Content Marketing Writing, we’ll look at how to not only find people who need your travel content marketing writing, but can also pay you for it.